Nouveau Ecru Prototype


Category: Tags: , ,


Nouveau Ecru Prototype

Nouveau Ecru prototype: when something is new, usually a prototype/tester run is made to see how the final product turns out and get some reviews on it. Nouveau Ecru is a 50% linen prototype and one of the first jacquard woven wraps ever made by Oscha. It was sent traveling for user reviews. I am not sure this was actually ever sold.

12 June 2011: “The pre-order batch should be somewhat softer and more moldable than the tester batch. Just to let you all know!” 

12 June 2011: “I think I’ve got enough of the 50% linen Nouveau fabric left to make a tester ring sling – so what do you reckon – pleated or gathered shoulder?”

14 June 2011: “Oh, I received one of the 50% testers back (thank you!) and used it today at nap time, maybe I’m biased but it was amazingly comfy, very cushioned on my shoulders”

The preorder was announced and opened on 11 June 2011 and closed on 18 June 2011. 

A user estimation was made of 333-342 gsm, I believe this to be the weight of the preorder, not this prototype. Unverified by Oscha.


Solo lines of colourways and patterns. These are not linked to a Collection, being exclusive, stand-alone editions.
In this case, this being a prototype, it wasn’t planned as part of a Collection.


An Art Nouveau pattern designed by Mike Masters, co-owner of Oscha Slings (Zoe’s father). The Nouveau pattern was later further developed into the Liberty and Libero patterns and it’s a true Oscha classic.

“Nouveau is inspired by the Art Nouveau movement of the 1890- 1910. It was a time of harmonising with the natural environment and the belief that art should be a way of life. At Oscha, we truly believe in this ethos and it is always at the heart of our designs.”

Japanese Knot, Nouveau, Starry Night, Strato and Roses were the first jacquard woven patterns released in 2011.


No poetic names yet, just a simple colour description of the warp and weft colours used for this wrap.

Ecru describes the shade greyish-pale yellow or a light greyish-yellowish brown. It is often used to describe such fabrics as silk and linen in their unbleached state. Ecru comes from the French word écru, which means literally ‘raw’ or ‘unbleached’. Source: Wikipedia.

Additional information







Announce date

1 June 2011

Release date



50% cotton/50% linen

Weight (g/m2)


Product type




Amount made*

Very limited

Retail price (sz. 6)


Warp colour


Weft colour